Texture Services
Brazilian Blowouts, Perms, & Treatments in Phoenix, AZ
Brazilian Blowouts, Keratin Treatments, & Perms
Choose The Texture That's
Right For You
Want to tackle your hair’s texture? Whether you’re looking to tame frizz with a Brazilian Blowout or keratin smoothing treatment, or add curl with a perm, texture services transform how your hair looks and behaves.
Our professional smoothing treatments include Brazilian Blowout and Wella Smooth Filler, as well as perms for those wanting to add wave or curl. These services are technical and require a smoothing treatment consultation or perm consultation to make sure we’re setting you up for hair success. We can talk through your options and what would work best for you and your hair.
Perfect for Frizz, Curls, & Texture
Fulfilling Every Texture Goal
SLEEK FRIZZ CONTROL
Smoothing treatments reduce frizz and boost shine for a polished, humidity-resistant finish. Perfect before vacations, busy weeks, and events when you want effortless styling.
TEXTURED PERMS
Add lasting waves or curls for fuller shape and lived-in movement with minimal daily effort. Ideal for for anyone wanting effortless texture that they can set and forget.
SILKY Hair SMOOTHING
Hair smoothing softens texture, improves manageability, and leaves hair sleek with radiant shine. Great before travel, special occasions, or anytime you want faster styling.
Not Sure Which Stylist Is Perfect For You?
We have got you covered! Take our free online consultation to get paired with the stylist and services that fit your goals, personality, and budget.
The Texture Service Experience
1. Required Consultation
Every texture service starts with a consultation. Smoothing treatments and perms are chemical services that permanently alter your hair's structure, so we need to assess your hair in person before we book anything. We look at your current texture, hair health, previous chemical treatments, and goals. We explain what's realistic, how long it'll take, what it'll cost, and what kind of maintenance you'll need.
2. Pre-Service Prep
On the day of your service, we start with a thorough shampoo to remove any product buildup and prep your hair for treatment. For smoothing services, we need clean, product-free hair. For perms, we assess your hair's porosity and may apply a pre-treatment to protect it.
3. Application & Processing
For Brazilian Blowout, we apply the keratin solution section by section, making sure every strand is coated. Then we blow dry and flat iron to seal the treatment into your hair. The process takes time (usually 2-4 hours depending on your hair length and density). For perms, we section your hair, wrap it around rods, apply the perm solution, and let it process.
4. Neutralizing & Sealing
For smoothing treatments, the flat iron seals the keratin into your hair shaft. For perms, after the solution processes, we neutralize it to lock in the new texture. This step is what makes the service last.
5. Post-Service Care Instructions
After your service, we give you detailed care instructions. For Brazilian Blowout, you can't wash your hair or get it wet for 72 hours, and you need to use sulfate-free products. For perms, you need to wait 48 hours before washing and avoid heat styling for the first week.
What Clients Say
Update: the salon update looks amazing!!! As always, had a great experience today at my appointment. The staff is always very kind and friendly. Sye addressed my hair goals and nailed it! I love how my hair turned out!
It was my first time at the salon and I wanted to talk about grey blending. She was very knowledgeable and a great listener and gave me some great options for transitioning at a pace that I was comfortable with. I liked the personalized advice I received.
I even threw him a bit of a curveball by asking to add color to my service, which turned it into a longer appointment than expected. Noah handled it seamlessly and made me feel completely comfortable, never once making it seem like an inconvenience. His attention to detail was truly impeccable.
The salon is also currently participating in one of their many charity initiatives, raising awareness and funds to provide a consistent water supply through a well for communities where women and children must walk over four miles daily just to access water. They even have two five-gallon jugs available for clients to carry around the salon to help simulate that experience. The entire team was incredibly supportive and encouraging as I gave it a try, which made the experience even more meaningful.
Everyone in this beautiful, newly renovated salon has always made me feel so welcomed and truly appreciated. It’s that kind of atmosphere that keeps me coming back—I have been, and will continue to be, a loyal returning client!
Jaida Did my hair today. We did a long textured look with long layers and face framing. She absolutely killed it. The best my hair has ever looked. She listened to all my input on what I was looking for, and gave her own great recommendations. If you have long hair or any hair that you want styled and looking great- go see her! I highly recommend her, and the salon!
Our Texture
Services & Investment
Smoothing Service Consultation
A consultation is required before booking any Brazilian Blowout or Wella Smooth Filler treatment. This 15-minute appointment lets us assess your hair, discuss your goals, and ensure we can get you the results you want. We’ll talk about timing, pricing, and what to expect. The consultation fee gets applied to your smoothing service if you book within 30 days.
Starts at: $40+
Perm Consultation
A consultation is required before booking any perm. During this 30-minute appointment, we’ll assess your hair, discuss what kind of curl or wave you’re hoping for, and make sure your hair is healthy enough for the service. The consultation fee gets applied to your perm service if you book within 30 days.
Starts at: $40+
Perm
Add curl, wave, or texture to straight hair. Perms have come a long way, they now create soft, natural-looking waves or defined curls depending on what you’re going for. Consultation required to assess your hair and determine rod size, processing time, and technique.
Starts at: $xx
Brazilian Blowout
This keratin smoothing service tames frizzy, unruly hair and makes it significantly more manageable. The result is smoother, shinier hair that dries faster and requires less styling. Price varies depending on length, density, and time needed. Take-home products not included. This is not a permanent straightening service—it reduces frizz and smooths texture but doesn’t remove all curl. Consultation required before booking.
Short Length Starts at: $300+
Medium Length Starts at: $325+
Long Length Starts at: $350+
Wella Smooth Filler
A smoothing treatment that tames frizz and adds manageability without the commitment of a full keratin treatment. Great for those wanting smoother hair with less intensity. Consultation required to determine if this is the right option for you.
Short: Starts at $250+
Medium: starts at $275+
Long: Starts at $300+
Q&A
What is the difference between a Brazilian Blowout & a standard Keratin Treatment?
- Formula & Action: Brazilian Blowout uses amino acids to coat the hair cuticle. Traditional keratin treatments typically use keratin protein to penetrate and rebuild the hair shaft.
- Downtime: Brazilian Blowout allows you to wash your hair immediately. Traditional treatments often require waiting 48-72 hours before washing.
- Results: Brazilian Blowout reduces frizz while retaining some natural, healthy volume. Traditional treatments often result in a straighter, sleeker look.
- Longevity: Traditional keratin treatments tend to last longer (3-4 months) compared to 10-12 weeks for a Brazilian Blowout.
Is Brazilian Blowout A Hair Straightening Treatment?
No, Brazilian Blowout is not a straightening service. It is a keratin smoothing treatment that helps manage frizz and unruly hair while preserving your natural curl, wave, or texture.
How Long Does A Brazilian Blowout Last?
With proper at-home care and recommended products, Brazilian Blowout results can last up to 12 weeks. Using the Signature Shampoo and Bonding Spray helps extend the longevity of the treatment.
Is Brazilian Blowout Safe For Color Treated Hair?
Yes, Brazilian Blowout is safe for color-treated hair and can actually help improve color longevity by sealing the cuticle. Many clients choose to combine this treatment with their regular blowouts for enhanced shine and smoothness.
How Long Does A Brazilian Blowout Appointment Take?
A Brazilian Blowout appointment typically takes between 90 and 120 minutes, depending on hair length, density, and texture. Your stylist will provide a time estimate during your consultation.
What is Wella Professionals Smooth Filler?
Wella Professionals SmoothFiller is a demi-permanent, in-salon smoothing treatment that transforms hair in a single session. It smooths, fills, and restructures the hair to deliver shine, frizz control, and humidity resistance. The service makes hair easier and faster to style while preserving your natural texture, with results that last up to 3 months.
Will SmoothFiller straighten my curls or change my natural hair texture?
No. SmoothFiller reduces frizz and softens curls for a more elongated, polished shape while maintaining your hair’s natural pattern and movement. It’s designed to improve manageability and control without straightening, so your waves or curls still look and feel like you – just smoother and easier to style.
How long do SmoothFiller results last & how do they fade?
Results last up to 3 months and fade gradually with washes. There’s no harsh line of demarcation or noticeable regrowth; instead, the smoothing effect softens over time. Hair remains more manageable and resistant to humidity as the treatment gently wears off, helping you enjoy a consistently polished look between services.